In 2018, we acquired EllisLab Inc., the creator of the award-winning content management system (“CMS”), ExpressionEngine. This acquisition was an important first step to help us achieve our vision of AI-powered content personalization. ExpressionEngine is a commercial-grade CMS that has powered presidential campaign websites, such as Barack Obama in 2008 and Donald Trump in 2016, as well other websites from global companies such as Starbucks, Disney and Nike.
Recently, we transformed ExpressionEngine into a free and open source software platform (FOSS), following in the footsteps of RedHat, WordPress and other successful open source platforms. Doing so will allow us to dramatically increase the user base of ExpressionEngine. From this community we intend to collaborate, distill, and develop our AI-based content personalization products and services.